Management Team

President and Founder, Norm Furbush

Joining the US Navy in 1982, Norm “Fuzzy” Furbush spent six years on active duty as a Hospital Corpsman. He began his medical career working on the wards and then in the ICU/CCU, then served with the US Marines and finally finishing up at Cardio-Pulmonary school located in Bethesda, MD. Norm was honorably discharged in 1988.

Norm took his hands on experience to the cardiac catheterization lab at Children’s Hospital DC. He spent 12 years as the Chief Technologist working with the kids, during his tenure he was part of the physician fellowship training program for interventional cardiologists and technologists. He has been part of multiple mission trips to other countries offering his expertise.

For over ten years, Norm held various roles in the medical device industry and collaborated with marketing, product development and provided case coverage for the research team on three different studies.

Over Norm’s 30 year career, he has been developing products in his sketchbook as he watched interventionalists and surgeons struggle with the handling and preparation of multiple medical devices.

Executive Board Member, John Laird, MD

Dr. Laird is the Medical Director and Professor of Medicine at the University of California, Davis, specializing in cardiovascular medicine, internal medicine, interventional cardiology, vascular and endovascular care and cardiology.

He is an Internationally renowned interventional cardiologist who has lectured and performed endovascular procedures around the world. His practice focuses on interventions for carotid artery disease, abdominal and thoracic aorta aneurysmal disease, renal artery disease and peripheral artery disease. Among his many areas of leadership and innovation are the investigation of new stents for carotid and peripheral vascular applications and the development of laser angioplasty.

Dr. Laird is known for innovation, teaching vascular interventions to other physicians, and his role in organizing and conducting clinical trials of new therapies for vascular disease.

Executive Board Member, John Register

Mr. Register’s business career began with Litton Industries in the 1970’s where he gained extensive knowledge and experience in finance, contracts and pricing, program management, mergers and acquisitions, engineering and manufacturing. Mr. Register took that experience and an entrepreneurial drive to a small defense contractor (Technology Applications, Inc. or TAI) in 1985 that was generating approximately $6 million in revenues and lead that firm to over $65 million in revenue prior to the sale of the firm in 1993.

After a short hiatus, Mr. Register joined another small defense firm (Advanced Concepts, Inc. or ACI) in 1995 which consisted of 2 people and $250 thousand in revenue and lead the growth to $45 million before again selling the business in 2007.

Mr. Register is a graduate of the University of Maryland.

Global Director of Sales, Larry Kronick

Mr. Lawrence Kronick (Larry) has over thirty years of living and operational experience in the Asia Pacific Region, specifically in the areas of high technology sales, marketing and business development.  He specializes in assisting medical device and equipment companies to define and implement successful business strategies and ventures in the Asia Pacific Region.

Prior to establishing BAC, Inc. (BAC) Larry was based in Hong Kong as the Asia Distributor Manager for Acuson, a leading manufacturer of diagnostic ultrasound equipment.  In his six years at Acuson, he was responsible for the development and management of Acuson’s business in Asia-Pacific excluding Japan.  During his tenure at Acuson he achieved significant market share gains and his region became the fastest growing and most profitable region in the world for Acuson.

Prior to Acuson, Larry spent three years living and working in Beijing for a large medical and scientific instrument trading company (U.S. China Industrial Exchange, Inc.).  While based in China he was responsible for new product development, oncology products and diagnostic imaging equipment sales.

Since establishing BAC in 1995, Larry has worked with a variety of medical equipment, disposable and software manufacturers to establish their presence in the United States, Asia Pacific and Latin America.

Larry is fluent in Mandarin and has a basic knowledge of several other Chinese Dialects.